A kitchen appliance store should be designed in a manner that not only helps the buyer find her product easily, but also establishes a strong bond between her and the brand. The same principles apply when designing an online appliances site. This article will introduce you to some of the principles involved in setting up both the kind of stores.
How to design an appliance store
The first principle while setting up an appliance shop is to keep your customer in mind. Draw up her picture in your mind. What is her age? Which part of the world does she live in? What does she do? Does she have a family? If yes, what is her family size? All these questions will make it easy for you to build your shop for your customer. After all, your store is meant for your customer.
Make it accessible – Your appliance store must be located in a place that can be easily visited by your customers. The buying process starts as soon as the buyer thinks of buying any product. By the time she has finalized any brand, 80% of the process has already been completed. If your store is located in an area that is not visited by many, then you may lose out that sale. Make your shop stand out and let your customers easily find it out.
Use good lighting – One of the key steps while designing a good appliance shop is the proper use of lighting. Adequate lighting makes it easy for the customer to evaluate the different products on display and make an informed decision. Each product must be well-lit so that all the relevant information can be read by the customer.
Hire knowledgeable shop managers – It is surprising that many shop owners employ people who do not know much about the products that they are selling. This often leads to a bad sale and loss of reputation.
Now let us understand the principles of setting up a good online appliances store.
First of all, the site must never go down. If you own a website, you must realize that at any given moment, there are several thousands of customers who are searching for information. Give your site a fighting chance by not letting it down for even a single second.
Use the right keywords – At any given moment, millions of customers scour the internet for the right information. Some of them are searching for information on kitchen appliances, others may be looking out for stuff on linen, electronics items etc. If yours is a site that sells kitchen accessories, then make sure you are using the right terms and phrases on your website. Take the help of a professional search expert in trying to solve this riddle.
Ensure your website is mobile-friendly as most of the internet searches take place on mobile devices rather than through desktops.
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Common Cold and Allergy Symptoms
Read moreGetting a cold is one of the most frustrating things. You have to deal with a runny nose and a constant series of sneezing. Moreover, a cold may be accompanied by a cough or vice versa. It makes things worse when you have to go to school or office. You may end up contaminating the workplace and infecting a whole lot of other people. We sometimes confuse an allergy for a cold as an allergy too causes congestion in the nose and leads to a runny nose. If you are sneezing and coughing, the first thought that comes to mind is a cold. These symptoms could be a sign of an allergy as well. Confused whether it could be cold or allergies symptoms? Read on to know about the similarities in both conditions.
Similar cold and allergy symptoms
An allergy occurs when the immune system has an adverse reaction to a substance or a series of substances. When you are exposed to an allergy trigger (which varies from person to person), your immune system releases histamines. The release of histamines to counter an allergen leads to the symptoms of an allergy. While allergies and colds do share some common symptoms, they are entirely different. Wondering if there are any common cold or allergy symptoms? Yes, indeed there are. Here are a few symptoms that occur in both cases:- Watery eyes
- Nasal congestion
- A runny nose
- A sore throat
- Coughing
- Sneezing
A common cold may cause some other symptoms, but it is not accompanied by rashes on the skin or a sensation of itchy eyes. Over 50 million Americans experience allergies every single year. Some of the most common allergens in the country are tree grass and weed pollen. These are seasonal allergens and may be difficult to detect at times. Other year-round allergens include the following:
- Certain food items like eggs, peanuts, tree nuts, and milk
- Dust mite
- Animal saliva or dander (house pets like cats or dogs may cause this)
- Mold
If you are suffering from cold or allergy symptoms, visit a doctor immediately to figure out whether it is caused due to a cold or due to an allergen. It is best to determine what you are allergic to as soon as possible to avoid going through these episodes on a regular basis.
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The Best 401(k) Retirement Plan Practices
Read moreA 401(k) retirement plan is one of the best tools for working people and employees of a company for creating a secure retirement fund. For employees, the advantages are pretty obvious earnings and contributions to the 401(k) are tax deferred and secondly, employers tend to provide matching contributions to the 401(k) account (ranging from 0-100% of employee contributions). Listed below are the best practices for an employee’s 401(k) retirement planner:
Think about a Roth 401(k): Employees can invest taxed money in a Roth 401(k). Hence, those funds aren’t taxed when you withdraw them during retirement. If you’re beginning with a low salary which will rise later, it’s better to take the tax hit before than later. Alternately, if you expect your income to decline, a regular 401(k) will suit you better. The best thing will be if you have access to and can afford and contribute to both types, thus hedging your bets.
Sticking to the plan: It’s easy to create a long-term investment plan and change it frequently. However, the ideal asset allocation strategy is to choose a mix of funds and stick to the plan even if the market falters it will pay off in the long run.
Investment advice fees: Free investment advice never hurts. However, if you’re paying someone a percentage of your portfolio to guide you through the choices and the process, you should understand that if you’re a young investor with limited assets, it’s probably not worth it. Instead, go in for the free guidelines and online calculators that many companies offer, to start with.
Not touching the 401(k) before retirement: Dipping into the 401(k) nest egg is tempting, but do not so it. Not only will you end up paying taxes and extra fees, but you’ll also lose out on possibly compounded returns. Leave your 401(k) alone so that your profits can be reinvested, which will enable your nest egg to grow exponentially year after year.
Rolling over funds when quitting job: If you are quitting your job, it is very tempting to ask the employer to cut you a check for the 401(k) money, but it’ll cost you huge amounts in penalties and taxes. Instead, leave the account as it is to gain maximum from it. However, if you are asked to leave the company’s retirement plan altogether, roll the funds into the 401(k) at your new job or into an IRA. That way, your retirement nest egg continues to grow and is safe.